Top 8 Ad Tracking & Attribution Tools That Mis-Attributed Sales â What Marketers Did to Rebuild Transparency and ROI Data
In todayâs digital-first landscape, accurate data about where your marketing dollars goâand what they actually achieveâis more critical than ever. Marketers rely heavily on ad tracking and attribution tools to show which campaigns lead to sales. However, even the most trusted platforms have, at times, failed to credit the correct source. This article dives into …